Several series on basic cable have quietly ventured into previously verboten territory by dropping F-bombs into the dialogue.

says FXs CEO John Landgraf to EW.

Its about wanting to be as authentic as HBO.

swearing_illo

Credit: Illustration by John Ritter for EW

Its also not new, at least for FX.

One of the first times the word was used on the data pipe was in a 2014 episode ofLouie.

A zaftig woman, who was out on a date with a rather picky Louie (Louis C.K.

), let him have it by ranting about the double standards in dating.

She uses the wordfand we were like, Were not going to bleep her, Landgraf says.

We just said, Lets be careful.

Lets make it about art.

Ultimately, I think our audience went with it.

One can only hope that the FCC comes to its senses.

Seriously, s or get off the pot.