Youre a mean one, Mr. Grinch.
But its not just audiences who are getting a kick out ofThe Grinchs marketing campaign.
I love them, crows Cumberbatch.

Credit: Dave Benett/Getty Images
Its great to understand his nature.
Its great that he doesnt just exist in a mean vacuum.
Its great that he has this wonderful journey and is transformed.

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He has this lovely ride in the picture, but youve got to enjoy his meanness.
The billboards are a very adult way into enjoying whatThe Grinchis about, he laughs.
That really makes me very happy.
The Grinchhits theaters Nov. 9.