Youre a mean one, Mr. Grinch.

But its not just audiences who are getting a kick out ofThe Grinchs marketing campaign.

I love them, crows Cumberbatch.

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Credit: Dave Benett/Getty Images

Its great to understand his nature.

Its great that he doesnt just exist in a mean vacuum.

Its great that he has this wonderful journey and is transformed.

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John Lamparski/Getty Images

He has this lovely ride in the picture, but youve got to enjoy his meanness.

The billboards are a very adult way into enjoying whatThe Grinchis about, he laughs.

That really makes me very happy.

The Grinchhits theaters Nov. 9.