And I said, Exactly!
The first thing you should know is that Nolan isnt calling this spot a trailer at all.
Well do a proper trailer later in the year, Nolan says.
This was very much conceived as a Super Bowl spot.
HBO came to us and said they wanted to do it… and we were incredibly excited.
It has always been scripted, but we leaned harder into it.
Its simultaneously incredibly beautiful and incredibly subversive.
And what Ramin did with it, theres a lot of different layers.
(Listen to the full version below).
The ad has succeeded by one metric at least its the No.
My dad was an advertising guy as a kid, Nolan says.
I always wanted to make a commercial and this was a hellvua chance to do it.
So we have more storytelling to do about the origin of the park and the parks little secret project.
Heres the full version of Runaway:
Westworldreturns April 22 on HBO.
