For EW, Verlizzo has provided exclusive commentary on 10 of the posters featured in the book.

“Writer Ira Levin had catapulted to fame with his novel,Rosemary’s Baby.

The play was a real page-turner and generated lots of excitement amongst our group.

Broadway-Posters

Fraver Verlizzo/Schiffer Publishing (5)

At the last minute, I chose to make them bright blue to garner instant attention.

I was asked to go to her apartment to show her the artwork so she could approve it.

I fortunately thought to render other Mrs. Lovetts in various weights ranging from obese to svelte.

Travesties

Fraver Verlizzo/Schiffer Publishing

Ms. Lansbury couldnt have been nicer, but was taken aback by the girth of some of my renderings.

I told her Id heard mentioned the possibility of her wearing a ‘fat suit.’

Without missing a beat, her response was, ‘Ill just play it fat.

Deathtrap

Fraver Verlizzo/Schiffer Publishing

Lets go with the thinnest drawing.’

The final suggestion Stephen Sondheim made: ‘Add more blood.'”

Whose Life Is It Anyway?

Sweeney Todd

Fraver Verlizzo/Schiffer Publishing

“Now, producer Emanuel Azenberg created a media stir by casting Mary Tyler Moore in the role.

Her hair stylist, who also cut my hair, told me she wanted to meet the artist.

I asked the producers, ‘What happens in the second Act?’

Whose Life Is It Anyway

Fraver Verlizzo/Schiffer Publishing

The response was, ‘Its not written yet, but it takes place 100 years later.’

It was suggested by Stephen Sondheim and James Lapine that I think of the word ‘gavotte.’

I discovered much later that I was the only artist asked to design for this Broadway show.

Sunday in the Park with George

Fraver Verlizzo/Schiffer Publishing

When all involved saw the poster early on, they knew it was ‘the one.'”

“The lions mane presented a challenge.

There were so many ways to treat and interpret it.

lion king

Fraver Verlizzo/Schiffer Publishing

“Its simplicity and use of solid black, red, and yellow madeThe Lion Kingposter distinctive.

Mr. Schumacher, his co-producer Peter Schneider, and Ms. Taymor were immediately drawn to it.

I had at my disposal the perfect setting for research,” Verlizzo says.

Twelve Angry Men

Fraver Verlizzo/Schiffer Publishing

“After designing a few comps, everything looked very generic to me.

Gavels, courtrooms, jury boxes, marble facades and the like just didnt look interesting.

“This was the second in the series.

Oklahoma!

Fraver Verlizzo/Schiffer Publishing

I do find the results strikingly handsome and musical theater-worthy.”

Carrie(2012)

“This artwork was designed for the Off-Broadway productions Original Cast Recording CD.

It was then subsequently used as the licensing key art for the Dean Pitchford/Michael Gore/Larry Cohen hit revival.

Carrie

Fraver Verlizzo/Schiffer Publishing

This single image promises not only drama, intrigue and energy.

Precisely what we hope our show delivers.’

Follies Broadway

Fraver Verlizzo/Schiffer Publishing