No matter its size or scope, blessed be the fruit of a box office smash.
If you were crunching numbers and peeping patterns, however, doubtingImagines earning potential wouldve been downright sinful.
The question remains: why the sudden shift?
Credit: Everett Collection; Jake Giles Netter/Lionsgate; Lionsgate and Roadside Attractions
We dont see them coming because the audience is developing at a grassroots level.
Its at the churches, with the influencers, the clergy, and among parishioners.
You almost have to be a part of that community to feel the groundswell developing.
The song [element] certainly gave the film a contemporary feel.
It wasnt a historical drama like many faith-based films are, Dergarabedian adds.
Then again, faith-based films come in all shapes, sizes, and genres.
They can be family dramas, romantic, and even have comedic elements.
Dergarabedian has a point.
Theres a huge audience out there for these films, says Dergarabedian.
It seems like weve mined every genre [but this one].
When cheap horror hits, it hits big.
Its a mistake to underestimate faith-based movies, Dergarabedian concludes.
Just because youre not seeing it in your own backyard, it doesnt mean its not happening.
