It’s a match made in, well, a romance novel.

“It actually happened whereby employees of Sony studio walked into our store,” Leah tells EW.

“We started talking with them and eventually started imagining what a partnership could look like.”

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Credit: Courtesy of Bea and Leah Koch

“We went in there and we met Leah and Bea, and they are so fantastic and smart.

They focus on female voices and diverse voices, and that was instantly attractive to us.”

“That’s what we’re really focused on.

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Courtesy of Bea and Leah Koch

Like actually seen through to the finished product.

They are admirably unapologetic about their goals.

“We like to be honest about how ambitious we are.

We think more female entrepreneurs should be honest about how ambitious they are.

We hoped,” Bea says.

“We thought being in Los Angeles that we would be uniquely placed to do something like this.”

Leah adds that their top priority from the get-go will be to raise up diverse voices.

“The world we live in is really diverse,” adds Stein.

“It’s important to find those new stories and new voices.

That is something really important Leah and Bea also value.

It’s opening up our world to different people.”

The romance genre has always been a feminist endeavor a product made largely by and for women.

“We love movies and TV as much as we love romance novels,” Bea says.

And that’s a happily-ever-after the world deserves.