Case in point: Now we have Moviebills, which is essentially a Broadway Playbill but for movies.
Theyll feature augmented reality (through the mobile app) and behind-the-scenes content written by Moviebill staffers.
The first issue comes with screenings ofAvengers: Infinity War.

Credit: MOVIEBILL
Youll be able to have a chat with Groot and watch trailers while interacting with the app.
Moviebill posted videos on social media of Marvel moviegoers testing out these AR features.
According toAdWeek, Moviebill is funded through advertising.

MOVIEBILL