A version of this story appears in theAvengers: Infinity WarissueofEntertainment Weekly.
I was a big film nerd, he recalls.
This is so cool!

Samuel L. Jackson in ‘Iron Man’.Credit: Paramount/Marvel Studios
It was the greatest thing in the world, Feige says.
I thought it washilarious.
It was like a little reward for me for sitting through the credits.
Now he doles out rewards of his own.
Its a bonus of whats to come.
You know, if Sam Jackson in an eyepatch showed up in the middle, it might be jarring.
Lets move it up in production ofThorearly, so we can put it in the tag forIron Man 2.
And sometimes we were finishing the movie.
We were sitting in the cutting room saying, You know what would have been great?
Themsitting around eating shawarma at the end credits.
And then we started thinking, Wait a minute, thatssogreat we actually have to do it.
We have to figure out a way!
The way turned out to bethe delightful press day story.
[Laughs] Yeah!
The wholeGuardiansethos of excess and silliness overcame us with all those tags on that film.
Theone with Captain America inSpider-Man: Homecomingwas our homage to John Hughes and going back to the firstFerris Buellerone.
We had Chris ad-lib that conversation to the camera when we were filming his little cameos forSpider-Man.
How do you think of endings in films now, after putting in so many post-credits scenes?
Do you consider the tags the actual endings?
[The ending] is before the credits, thats really how we look at it.
At the very end of the credits, thats whats to come.
What are your favorites?I love them all for so many different reasons.
The Nick Fury one obviously because it was the first.
which I find very entertaining.
So I would say the Fury one because it was our first.
We planted our flag on that.
And the shawarma one just because we pulled it off.
[Laughs] It felt so perfect.
Avengers: Infinity Warhits theaters April 27.