For a story about dead people,Beetlejuicehas never felt so lively.
We really thought about how [to] characterize them as much as possible, Timbers explains.
Then Beetlejuice… it wants to be as demon hellscape-like as possible.

‘Beetlejuice’.Credit: Matthew Murphy
(You canprobablyguess what his home-decor mood board looks like.)
How do we look at his whole oeuvre?'
Its like, Whatarestripes?'
What is 75-percent black versus 25-percent white?…
How do you make something that feels hand-made, home-made, hand-stitched, hand-drawn?
William Ivey Long has this huge studio.
Basically, there [were] stripes all around the studio, different studies on the properties of stripes.
We went intoVogueand different things and looked at how optical art is being used in clothes these days.
There was sort of a riff on Burton that involved black, white, and this sort of fire-orange.
That led to a Beetlejuice suit that celebrated Brightmans interpretation of the character.
Alex is such a physical comedian.
A lot of it was Sophia going online and being like, This is what my friends are wearing.
Can we get these accessories?
Could I get this thing?
Could I put a safety pin on this?
Could I get this kind of earring?
One of the coolest things was watching William Ivey Long collaborate with 17-year-old Sophia Anne Caruso.
Its very funny [and] very irreverent, teases Timbers.
Its really visual and transporting.
Im hoping that its surprisingly emotional for an audience.
So much so, they may even go back three times.