Writing partners Abby Kohn and Marc Silverstein want to be known for their romantic comedies.

The book became a pop culture phenomenon, and the discourse around it became A Thing.

Then also just simply, we were like, were never gonna say that title.

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It was really Nancy who started the process in the perfect way, Kohn recalls.

We talked through every relationship in the whole movie.

She really was the impetus behind letting us just go for it.

He’s Just Not That Into You - 2008

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Fortunately, Aniston helped get things off on the right foot.

She came in and was like, were doing these scenes as written and thats what were doing.

That set the tone for all the other stories after that.

HE’S JUST NOT THAT INTO YOU, Ginnifer Goodwin, 2009. ©New Line Cinema/Courtesy Everett Collection

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It was really, really an incredibly fun and exciting and fulfilling experience, from beginning to end.

Basically, Gigi is your friend who never stops talking about her love life.

And people didnt like her.

You like to write movies about things that exist in the world, positive or negative, he says.

Thats the whole point.