“There’s not any other official parties that happen that night.
And we want them to feel comfortable.
We want all the guests to stay awhile and have some fun and dance.”

Credit: Christopher Polk/WireImage
“It’s a lot of mirror-like fixtures and surfaces,” explains Ruderman.
“It feels really modern, which is different than previous years.”
The bags themselves are provided by Lug.

Emma McIntyre/Getty Images
“you could use them as a backpack, a tote, a gym bag.
Other products include a phone case, a travel pouch, a hair brush, deodorant, and more.

Emma McIntyre/Getty Images