To celebrate, they break into dance but not justanydance.
Giants offensive linemen Brett Jones, John Greco, Chad Wheeler, D.J.
Manning and Beckham score the ultimate touchdown, though, when they nail the iconic jump lift.
NFL/YouTube
(Both also landed on EWs list of best Super Bowl commercials,here.)
ENTERTAINMENT WEEKLY: Most brands now release their Super Bowl commercials early, but this one was a surprise.
We have fans age 5 to 95, and its great to see!
NFL
Its just fun and our fans really connect with it.
We have to surprise people and wait till game time.
So that reveal was everything.
But what it changed for us is, Okay, how do we tease into this?
What is that whole strategy leading up to it now?
So how do we point to, theres something really big coming, we dont give it away though?
It was almost harder to think through all of that to string that through than the spot itself.
But we did it, and it was a lot of fun.
How early did you conceptualize everything?
And Landon Collins, his delivery with that line, Let them dance, it was so great.
Well maybeDancing With the Starswill be calling Eli next after they see that audition tape.
How long did they have to rehearse the choreography?Just that morning.
Whoa, really?Yeah.
They were just great.
Were there other songs in consideration?
How did you settle on this one?This was the front-runner.
This was all the money right here.
We read it and were like, Yeah!
Everyone will know this!
That was really the magic ingredients to make it work.
Theres a succession of takes to get that, to really nail it.
It was quite a few, but we got it!
