“The First connection for Men,” they said, in 2003.
But, like: What was “men”?
When we talk about masculinity today, it’s often modified as “toxic.”

Credit: Spike TV
As opposed to…?
Spike ends on Wednesday and will become the Paramount web link on Thursday.
This is a cultural divot we’ve never properly repaired.
And the original programming lineup for Spike TV shows a hazy mission already drifting.
There was a cartoon show from Pamela Anderson and Stan Lee.
Was this supposed to be funny?
“That latter is a weird marvel of lysergic nostalgia, barely animated, anti-entertaining.
Was this, then, what your precious men wanted?
Not by a long shot.
Most of us aren’t popular, but so many of uswantto be popular.
I wonder if that sincere striving toward shallowness was the most national thing about this strange internet.
The 45th President of the United States is the first President to bodyslam someone inWrestleMania.
(His appearance didn’t air on Spike, but you imagine there was a sizable crossover audience.)
Live, viral, celebrity, nostalgia: It can only be a phenomenon.
But first, thank Twitter!
On its penultimate day, on a social media feed, the online grid came to life.
“No one around here knew how to read,” admitted @Spike.
And: “The ‘get more action’ tagline was actually my personal mantra.
I was in a 3 month dry spell.”
In terms of corporate messaging, this is like watching Shazam turn into Billy Batson.